Jazz to launch new marketing campaign for Sunosi

In an effort to market direct-to-consumer, Jazz has launched a new marketing campaign and ramped up its salesforce for Sunosi with 50 new employees. 

In the commercial, a man is found to yawn his way through his day both at work and at home. A voice-over tells viewers, “If you have obstructive sleep apnea and you’re often tired during the day, you could be missing out on amazing things.”

Sunosi was launched in 2019. It is now cleared to treat excessive daytime sleepiness in both narcolepsy and obstructive sleep apnea. Jazz estimates that 12 million people in the US have been diagnosed with obstructive sleep apnea.

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