GlaxoSmithKline's ViiV brand Dovato wins #FierceMadness DTC ad tournament

In its closest contest to date, GlaxoSmithKline’s Dovato beat Evofem’s Phexxi to win the 2021 FierceMadness ad tournament.

GSK’s “Everything That I Am” campaign, won by just 8 votes – 1,228 to 1,220.

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