As patients increasingly steer their own health journeys, pharma marketers have an opportunity to make an impact through health education that drives informed and proactive decision-making. They can do this by answering critical questions, anticipating needs and guiding the patient as they move forward, and open gateways to comprehensive support.
Intro to ‘40+ facts about AI in customer service
Artificial intelligence (AI) is a hot topic in business, amongst companies and their consumers alike. While the implementation of the technology has been met with uncertainty at times, it seems to have significantly boosted job satisfaction levels for customer service personnel – and in turn, improved the overall customer experience for consumers.
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Fierce Pharma has put together a list of the most anticipated drug launches based on Evaluate Vantage’s 2024 preview. Typically, major pharmaceutical and biotechnology companies are featured however, this year things could be a little different as the top pick is from a company that many may not know, Karuna Therapeutics.